Apr
2008
24

Socializing “Blog” Networks

by Team Realivent

Shari Chase recently launched ChaseNation , a local social network focusing on conversations in the Tahoe/Reno area of Nevada. This was built on Ning’s social networking platform and is a great way to quick start a “social network for anything”.. Membership has risen from 239 members on April 7th to 340 members today.

Chase Nation Membership

This is absolutely a good way to get members of a local community to discuss the local market and it is already proving to be a thriving community. There is currently a trend and definitely a lot of talk about mashing up blogging functionality and social networking. Matt at Automattic recently hired the developer of BuddyPress to take Wordpress in this direction. That is awesome Matt! This will make Wordpress a powerhouse publishing/social platform and we can’t wait to use it for business applications.

buddypress

Fred Wilson has a lively discussion on his blog talking about “Facebook vs Wordpress” and how “blogging is the social network for adults”. Pat at TransparentRE sees adding Ning functionality as the next natural step for blog networks. Current growing real estate blog networks such as Homescopes and WCRBlogs could benefit from these new tools.

For business blog networks , a hybrid approach definitely makes sense. Business blogging is about engaging prospective clients for new business by providing useful and timely information. Writing blog posts, successfully achieves the goal of providing useful and timely content, but posting great content alone does not maximize potential for engagement. You may have lots of readers and subscribers to your blog, but only a small percentage of your readers ever comment. This makes blogsites a natural place to extend these conversation opportunities. As a result of some of these trends, we’ve also been asked to develop a few real estate specific social components for upcoming blog networks and development is underway…we’re excited about these trends and can’t wait to see publishing and social networking come together to deliver a richer blogsite experience….

Tags:

Popularity: 12% [?]

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  • Apr
    2008
    7

    Realivent Polls - quick feedback on your products and listings

    by Team Realivent

    Have you ever wanted quick feedback on your listing or product ? For example, what do people like most about the property ? How did they find the listing ? Would they recommend it to a friend ? What about pricing feedback ? Realivent’s new listing polls can help you answer those questions. For example, you can see a listing poll example on our right sidebar here. “I want to upgrade my home, what upgrade will give me the best ROI ?”

    Here are the results so far:

    pollsnap1.jpg

    Of the 74 votes, 54% of the people thought that the kitchen was the best ROI compared to 28% for bathrooms followed by 9% for the master bedroom. Sure, you already knew that but it makes a difference when you can see the results changing in real time on your own site instead of reading it online elsewhere. If you have a loyal following and good readership, the numbers should provide better insight into your question. The key to getting good results is asking the right questions and framing the right answers. You have total control over your poll. Ask very specific questions and provide answers that will invoke feedback that will validate your questions. We have two types of polls:

    1)Listing polls - to get feedback on specific listings , some examples are:
    a. Pricing
    b. Feedback after showing c. How did someone find the listing
    d. Best feature

    2)Standard polls - to get feedback on any question
    a. General opinion
    b. Trends
    c. Market feedback

    After you’ve created your polls and have a good representative number of votes, you can log back into your Realivent account to see your poll summaries.
    You can keep track of all your polls and refine your questions to continue to refine your research.

    We hope to see lots of polls created and will share new poll ideas as we see them. In the meantime, let’s get the polls started, here’s how:

    1. Login to your Realivent account
    2. Go to the new “My Polls” tab
    3. Create your new poll
    4. Get embed code
    5. Paste into your blog or website, embed it everwhere
    (A note on embedding - the height may have to be adjusted if you have more answers. In this case , change the height parameter to 600px. 650px, or any other value that will make the poll height fit your page)

    That’s it! Sit back and watch your poll results fly in.

    Tags:

    Popularity: 25% [?]

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  • Mar
    2008
    13

    Webmagazine powered real estate communities

    by Team Realivent

    The concept of Webmagazines is not a new concept right ? No, not at all…but what about applying web magazine style blogs and even better yet, web magazine blog networks directly to real estate ? How about the whole real estate services sector such as mortgage brokers, loan agents, home inspectors, stagers, and any other real estate affiliate. We have been talking about these for a while now at Realivent and we’re finally seeing the opportunities to deploy them. The end goal is to drive lots of traffic to these local area web magazine powered community sites to benefit both the publisher/agent by generating new leads as well as provide the most relevant information to buyers and sellers visiting the sites. Pat Kitano at Transparent Real Estate on several occasions has discussed many types of blog networks including financial networks and media networks.

    So what does web magazine style sites entail ?

    - Fully featured blogging , by using Wordpress as the base of the community sites, the sites will have no limitations as to the power of blogging here
    - Listings - a real estate community site wouldn’t be complete wtihout listings, either IDX solutions or native listings applications, widgets or a combination of the two can be used with property specific resources
    - Advertising mechanism , there’s lots of new targeted advertising platforms out there including Tumri, Google, and many others
    More novel ways of advertising can also be applied such as ads that are determined by the market value. For example, an ad space can show market values upon hover and new advertisers can bid on what how much and when the ads are displayed. These ads would be based on what the public will pay to advertise on your site and will be determined by the market.
    - Media - effortlessly showcasing/sharing your latest videos, personal marketing as well as local area videos
    - Mapping - local area reviews, amenities, shopping
    - Lead generation plugins and widgets
    -Social network - an agent’s network can follow the agent with information about past business dealings, testimonials, and essential business references, and sites will be networked with one another
    -Powerful backbend management - manage listings and listing syndication, blog syndication, flyers, virtual tours, print media, and Eblogletters all in one location

    This is a powerful turn key system that will allow any individual agent to quickly establish a compelling online presence. The media site owner will only need to claim the sites and personalize them with their own branding.

    Our first web magazine style blog network sites are being developed for the Bay Area real estate market . If you are interested in participating and becoming members or want to start a community other markets, please contact us.

     

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    Popularity: 43% [?]

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  • Mar
    2008
    12

    Women’s Council of Realtors Blog Network Launches

    by Team Realivent

    Realivent and Domus today launched the first Women’s Council of Realtor network blogs in California. WCR Blogs is a network of WCR blogger agents throughout California, spanning as far north as the state’s capital, winding through the "Wine Country" all the way down to beautiful San Diego. The intial group of WCR bloggers include:

    Kim DiBenedetto, Carmel
    Marian Bennett, Peninsula and Coastside
    Elaine Murphy Carlson , Palos Verdes
    Melanie Narducci , San Francisco
    Chris Molnar , San Mateo
    Mary Moloney, San Luis Obispo
    Kathleen Hendricks, Carmel
    Grace Keng, Cupertino
    John Juarez, Fremont
    Carol Shields, Wine Country
    Roberta Murphy, San Diego
    Marion Duffy, Aliso Viego
    Gena Reide, Sacramento

    The idea of a blog network allows for individual agents to share in the rewards of team publishing. Inman News says , "While individual members of the blog network may go two or three days before placing a new post on their own blog sites, the network site is updated more regularly because of the collective participation."

    We have been working closely with Kevin Boer and Pat Kitano at Domus Consulting to put together these multiple blog networks. Previously , we launched Homescopes which was a group of Coldwell Banker agent blogs which has done incredibly well with growing readership and traffic. More blog networks are coming including brokerage networks in northern California, the Northwest, another Bay Area network and a Southern California network.

    Get the network blog widgets here.

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    Popularity: 43% [?]

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  • Mar
    2008
    5

    Blogsites Focusing on the Community with Diverse Solutions IDX MLS Search

    by Team Realivent

    We’ve been working on a few new community blogsites with lots of moving parts. Using Wordpress to build real estate sites is a growing trend and we’re seeing demand for more and more functionality to make them full fledged marketing and business management systems.

    1. Community/Featured Highlight boxes:
    In this site, Mike Rozell of Executive Real Estate uses a highlight box to feature select homes for sale.
    As many as 5 features/highlights can be added here and can be rotated as needed.

    This section can also be used for a personal introductory video or video tours of homes.

    The same blogsite design here uses this area for listings display, stats graphs, IDX search , video news, trends, and local area maps.

    This community highlight section is like the Quick Links of our Featured Listings pages.

    2. Featured Listings

    As mentioned previously, all of our blogsites come with native Featured Listings application for listings management and marketing.

    In this particular case Mike has a whopping 126 listings on his site and of course if you click through to any of the listings,

    you get all the relevant information around that particular property.

     

    3. Featured Communities Section

    Loading up new communities is easy here. Blog about each community and fill them with details. When someone clicks on one of the communities , they’re taken directly to all the details that you’ve provided for that community. Your site visitors will feel like you are indeed the area expert with so much info that is presented in such a way that it is extremely easy to navigate.

     

    4. Integrated IDX from Diverse Solutions

    So you’ve got blog posts, you’ve got photos and pictures of the community, and lead-gen forms, but wait, that’s not enough - your community blogsite wouldn’t be complete without a comprehensive listings search engine. We’ve integrated many types of IDX solutions on different sites and recently found a very slick solution by Diverse Solutions. Their latest dsSearch Agent product is a true winner! Several key features makes this system one of the best out there:

    1. Easy slider search tools allowing for quick searches
    2. Back end quick link functions which allow you to pre-populate the search page with results from a predetermined area and price range
    3. Embeddable widgets and RSS links which enables you to push your listings to multiple sites


    4. Ability to add the search functionality on multiple sites. So if you have 5 community sites, 10 property sites, and 1 corporate site, you can now have IDX search on all of them

    So Here’s the Community Blogsite FeatureSet Summary

    - Highlight Box for recent news, trends, stats, listings and blog posts
    - Native Featured listings and Featured communities management allowing for quick access to the most relevant information
    - IDX Search by Diverse Solutions
    - Lead-gen forms and widgets
    - Ability to add additional on-demand sites
    - All-in-One SEO
    - Google Analytics and tons of other plugins
    - Ability to add community members and business networks
    - and much , much, more…

    Contact us for more information.

    Tags:

    Popularity: 49% [?]

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  • Mar
    2008
    4

    New - EBlogLetter - Sending Newletters Using Your Blogposts Directly from Within your own Site

    by Team Realivent

    How are your clients and potential clients keeping up with your latest updates ? Your latest listings ? The latest market stats ? Are they subscribing to your RSS feeds ? Don’t bet on it! Not all site visitors and clients use a Google RSS Reader. They may stumble upon your site because you’ve provide relevant and pertinent information which keeps them coming back, but not all of your visitors are RSS subscribers. Sure, there is an increasing number of more tech saavy homebuyers and sellers who have sophistacted information filters but the majority of people still prefer to get a personal message delivered to them via email rather than see your information pop up in an RSS feed. So do you have to do double the work (post on a blog and create a newsletter) to reach the clients who do not subscribe to RSS feeds ?

    Absolutely not! We’ve just created a new tool that allows you to take your blog posts and instantly convert them into a EBlogLetter ™ (Email Blog Newsletter)

    EBlogLetter

     

    So how does this work ? It’s absolutely simple.

     

    1. After you’ve written a blog article that you feel should be sent directly to your clients or your newsletter mailing list,

    just go to your "Write" tab in your blogsite control panel and click on "EBlogLetter"

    2. The EblogLetter options panel will open allowing you to:

    a. Layout your EBlogLetter

    b. Address your EBlogLetter to up to 5 addresses

    c. Send them to multiple recipients

    3. Laying out your EBlogLetter

    With our EblogLetter layout editor you can quickly layout your page and insert:

    a. Your latest blog posts

    b. Your featured listings

    c. and most importantly your contact and branding information by adding graphics, logos, and photos

     

    All of the Realivent BlogSites have been udpated with this new feature. This is only the initial release which has a limited number of email recipicients but we are working on expanding this to allow you to integrate your current newletter subscription database and also add a newletter signup to your blogsite. Future plans also include the ability to send the EBlogLetter out to thousands of subscribers at the same time making your blogsite a one-stop shop for staying in constant contact. EBlogBlaster is currently available to upgraded sites with custom domain names. Please try the new tool and we welcome feedback on how to further improve it. More updates coming…

     

    Tags:

    Popularity: 50% [?]

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  • Mar
    2008
    4

    Get Client Testimonials Directly from Your Blogsite

    by Team Realivent

    All Realivent Blogsites now come with built in client testimonials functionality. Worked with a satisfied buyer or seller ? Ask them to visit your site and write you a

    testimonial. Here’s a sample: Recommendation on About Me Page . Its very simple, your client doesn’t even have to register as a Realivent user to leave a recommendation.

    Also, don’t worry about spam or intentional bad reviews. You make the ultimate decision whether or not the review is published.

    These reviews and recommendations follow you everywhere on the Realivent Platform including upgraded sites and our community pages . If you have 20 sites with us -

    (i.e. Single Property Blogsites and Agent Sites) all of these are published to each site automatically.

    Tags:

    Popularity: 50% [?]

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  • Mar
    2008
    4

    PROPERTY BLOGSITES and FEATURED LISTINGS Widget - QUICK LINKS NAV BAR UPDATE

    by Team Realivent

    "Hello World!" Whoa, been doing too many Wordpress installs…We’ve been quite busy working on new features, new installations, and new marketing tools for agents

    and its finally time for release week. Over the next few days we’ll be showcasing a lot of new functionalities, new tools, and new agent examples using our system.

    First, we’d like to share our Featured Listings page changes. For those who have been creating Single Property Blogsites, you may have noticed our new

    Quick Links Nav Bar Update

    Here are the highlights:

    1. Added Yelp Reviews

     

    Try to find the nearest restaurants near this New York home

     

    2. Added Quick Link to Virtual Tours

     

    Now you can add quick links to your favorite virtual tours.

    If you’ve already purchased a virtual tour somewhere, go ahead

    and add your URL to your listing details:

     

    3. Toggling of Zillow Comps

    Agents now have Zillow toggle switches. Which will hide or show the Comps tool.

    When enabled, you get lots of area analytics and sales comparables for your visitors to

    learn more about the area.

    4. Finally, we’ve moved it to a more accessible location (any sidebar where you put the Featured Listings Widget)

    and kept all the original functionality including:

    Neighborhood Demographics , Bird’s Eye View ,

    Email to Friend, Schedule a Showing , Calculator , and Request for more information.

     

    Start a New Single Property Blogsite Now and be up and running in 5 MINUTES!

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  • Mar
    2008
    4

    Mortgage Blog with Embeddable Wufoo Form

    by Team Realivent

    Many times we stumble upon new applications of our blogsite platform and find
    that our users are very creative when trying to maximize their blogsite potential.
    One blogsite that recently caught our interest was this on. This shows a non-intrusive mortgage
    form that helps him get quick information on his users to follow up
    with a rate quote. What makes this simply amazing was the fact that
    the form was made by the blog author himself using a fun form maker called Wufoo.

    Wufoo allows you to create custom forms of any kind including polls, questionairres, application, and simple surveys and embed them
    into your site all "without writing a single line of code". Now, that’s cool!

    Tags:

    Popularity: 50% [?]

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  • Jan
    2008
    1

    40 Tips to Kickstart your own Blog in 2008

    by Ken

     

     

    1. Blog Title - Don’t forget to give your blog a title. Even if you decide to use graphics in your title like this,

    Leaving this blank will make your title not recognizable by search engines. To have the best of both worlds, do this to your blog:

    #pagetitle h1{

    visibility:hidden;
    }

    2. Blogroll - change or add your personal blogroll links immediately by going to >>Blogroll >> Manage Blogroll >> AddLink
    Usually your blog install will have default links that you may want to change to maximize your visitors benefit

    3. Widgets - activate and drag your widgets into your sidebars. If widgets are not installed on certain themes , your blog layout will look broken.
    This will not be a problem for installs 2.3.1 or greater.

    4. Permalinks - make sure you set your permalink structure to "Custom" with a similar string "/%postname%/"
    This will make your blog posts easily recognized and indexed.

    5. RSS Feed - submit your new blog to Feedburner or any of your other favorite feed management systems so that site visitors can start subscribing to your posts,

    install the FeedButton so that visitors have more RSS options

    6. SPAM K2 - stop SPAM from the very beginning by installing Dr. Dave’s SPAM Karma plugin

    7. Visual Editor - uncheck the “visual rich editor” so that you can embed YouTube videos and other 3rd party code. Goto “Users” >> “Your Profile” >> and scroll down to the very bottom to uncheck the editor under “Personal Options”

    8. Sidebars - if you are running themes with multiple sidebars or sidebars on the wrong places, you can add/change them as you like by going to your
    "sidebar.php" pages and adding the sidebar calls in the appropriate places.

    < div id="leftsidebar">
    <?php if ( function_exists(’dynamic_sidebar’) && dynamic_sidebar(2) ) : else : ?>

    <?php endif; ?>
    < /div>

    Also, make sure the number of the sidebar corresponds to your desired location.

    9. Headers - to change your site’s header, just follow your "header.php" file and find the corresponding ".jpg .png or .gif file extensions" that is called to display your header"

    10. Themes - install several themes to get yourself thinking about the design and layout you want, then focus on one and start customizing
    There are tons of themes to get you started, install many and switch through them until you find the right one, explore lots, its free.

     

    1. Wordpress Theme Viewer - This is the original source for free Wordpress themes. Choose from 1000s of themes and designs with 2, 3, 4 column designs, fluid vs fixed width, and 2 to 20 sidebars.

    2. Wordpress Themes Community- Free themes from several categories including several real estate specific themes here…

    3. Template Monster - 400+ premium themes from Template Monster, templates starting from $50 but designs are unique and make your blog stand out from the crowd

    4. 83 Themes with Clean Designs - this has been around for a long time, but these themes can be used over and over because of their clean designs and simplicity

    5. Wordpress Theme Generator - design your own theme in minutes. Change background colors, link colors, font colors, font types and sizes and then download your rockin design

    6. WPDesigner - best place for premium themes including the popular Digg-like theme

    7. Revolution Premium Theme - by Brian Gardner this series of themes is great for community sites and news-style blogs starting at only $79.95

    8. 1Click Install - This plugin essentially reduces the time required to install any plugin or theme to 10 seconds.

    9. PSDtoHTML - do you need help turning your custom designs into XHTML and CSS code , this is the resource for you

    10. iThemes.com - look out for this site in 2008 as it is predicted to be one of the best premium theme resources on the net because 2 of its founders are some of the most well respected blog designers including Cory Miller who designed GeekEStateBlog.com and Brian Gardner the Revolution godfather.

     

    1. Wordpress - the official Wordpress plugin repository for all of your plugin and widget needs

    2. Housing Widgets from Trulia is a great place to get real estate specific widgets

    3. Widgetbox - more than 30,000 widgets for your blog

    4. Wordpress Plugin Database - very neatly organized directory of Wordpress plugins allows you to get right to the source and download directly

    5. 300 + Tools for your Wordpress Blog - Mashable has put together a comprehensive list of 300+ great tools for any Wordpress need

    6. Captcha Plugin - fight spam with this CAPTCHA plugin

    7. 1Click - reduces the effort needed to install a plugin or a theme for wordpress to just one simple click (Winner of the Wordpress Plugin Competition)

    8. Smashing Magazine’s Wordpress Plugins List - another great collection of Wordpress plugins, tutorials, and ideas

    9. QuickOnlineTips.com - clean and well organized list of plugins and widgets

    10. And of course, our own plugins page is a great place to get started on real estate specific blogs.

     

    1. Branded Header - the first impression of your blog starts with your header design. You may not need a completely customized theme, but a unique masthead/banner is the easiest way to make your blog looking professional. Start by taking photos and pictures of your local area of expertise and then adding personal touches such as your favorite fonts and color overlays. Your header theme will be the anchor for your whole site and will set the tone for your overall theme and design. For example, if you sell real estate in wine country, then take photos of wineries around the area and of course the homes in your area of expertise like this. Match your theme to your offline marketing.

    2. All-In-One SEO Plugin - this is an awesome plugin to install and you can see the results immediately. It helps you tag each of your pages without having to write the same keywords over and over again.

    3. Featured Listing Plugin - after you’ve installed this plugin, go to your "Options" >> "Featured Listings" page and configure this page with your Realivent account.
    You can choose a specific listing to display as the default upon page load or you can leave it as "Do Not Use" to show a list of all of your featured listings. You can
    also choose to format your page with one sidebar or no-sidebars.

    4. Zillow CMA Plugin - after installing this plugin, go to "Options" >> "CMA Request" to tune this page.
    Add your email address which will direct all site inquiries directly to you. Change the page title and again
    choose your page format.

    5. Agent Profile Plugin - you can certainly create your own about me page, but this plugin breaks your profile down into several categories and presents it nicely on your blog.
    This one is easy, all you have to do is import your profile from Realivent.com by just entering your username and choosing your page layout. That’s it.

    6. Property Watch Plugin - you have a lot of options here… just go to "Options" >> "Property Watch" >> then configure.
    Add your email address where the property watch form will send the inquiry to. Page title, and choose your layout.
    Here you also have the option to change your introductory message and response page directly. And finally, you can change
    the colors of your widget to match your blog look and feel.

    7. Altos Research Widgets - Install Altos Charts - get data analysis widgets for your city with lots of trending information including median price, days on market, and inventory.

    8. Google Analytics - one of the best free analytics plugins to date. Install this and check it constantly to monitor
    your site traffic and sources.

    9. Google Sitemaps - get the sitemap plugin here then configure it by entering in your site URL .
    Then go into your WordPress administration page, click on Plugins and activate it.
    After that you will have a new menu point called "Sitemap" under the "Options" menu.
    You can alter the default change frequencies, filename and other options there.
    Click once on "Rebuild Sitemap" to create your sitemap the first time.

    10. Blog Lab - last but not least Dave Smith at the Real Estate Blog Lab has a lot of Wordpress experiments going and lots of good SEO articles and tips. Head on over to the lab for some great detailed Wordpress science.

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